Brand Manager | Brand Architecture | Marketing Strategy
Integrating Brand Strategy, Creation & Design Thinking
I help groups and multi-brand businesses build brand strategy that’s consistent at the top and sharp at the business-unit level. Over 9+ years across the GCC, MENA and Latin America, I’ve developed brand marketing strategy and annual plans for portfolios of 15+ brands, defining positioning for distinct audiences while keeping one coherent group identity. Earlier, on the agency side, I delivered brand and shopper-marketing campaigns for global brands including P&G, Coca-Cola and Diageo.
A few highlights: a Guinness World Record for a P&G sustainability activation, a Silver w3 Award for an ethical-UX website, and cutting brand-delivery timelines by building AI into creative workflows. I’m a strategist who also executes, comfortable in fast-paced, multi-stakeholder environments, from C-suite alignment to the retail floor.
EXPERIENCE
EDUCATION